A new identity commissioned by the new Headteacher for this Portsmouth Secondary School.
With a newly appointed headteacher, there were a lot of changes going on in the school, and this needed to be communicated through a new brand identity. The only criteria was that the heritage of the old branding – the 3 lions symbol and the colour red had to be kept. New photography was commissioned and a complete new identity designed with a contemporary font, colour palette, iconography and graphic elements. This was then implemented across all communication, internal and external, for a unified image and message.