Restaurant Branding for Butlers fine dining in the historic town of Arundel, UK 

Brand Identity for a restaurant undergoing new ownership and refurbishment that carries through consistently to menus, signage, stationery and the website. The new identity resulted in a successful re-launch with positive feedback from staff and customers.



Unusually, the restaurant has an actual vine inside the restaurant, planted within the floor. We focused on this unique feature, and created an illustration of the vine to use as a graphic throughout the identity. The style, colours and typefaces of the identity were carefully chosen to reflect the contemporary, elegant interior design of the restaurant. The result is a unique design that reflects the sophisticated atmosphere and brand well.