When Butlers underwent new ownership and refurbishment, we were asked to create a new brand identity and that could carry through consistently to menus, signage, stationery and the website.
Unusually, the restaurant has an actual vine inside the restaurant, planted within the floor. We focused on this unique feature, and created an illustration of the vine to use as a graphic throughout the identity. The style, colours and typefaces of the identity were carefully chosen to reflect the contemporary, elegant interior design of the restaurant. The result is a unique design that reflects the sophisticated atmosphere and brand well.