The annual Towards Successful Commercialisation Conference brings together industry, investors and government to engage with world-class entrepreneurs. Sharing best practice to commercialise leading edge sustainable technologies.
One of the sponsors of the TSC conference CLT, approached us to create a logo, branding and website to raise the profile of the event. The branding needed to match the values and purpose of the conference with a website that clearly communicates the details of the event.
The logo design is comprised of a symbol and a wordmark. The symbol uses an arrow that alludes to the fund’s key aim of helping sustainable tech businesses move forward commercially. The arrow has been developed into a dynamic graphic that sets the tone of the conference.
Added to the identity are blues and greens, the colours of sustainability and a clear bold font whose simplicity and openness hints at transparency. The identity expresses the brand’s ethos of partnerships to propel sustainable technologies towards a cleaner, brighter future.